Social media for small businesses – where to begin?
As a small business owner the world of social media can sometimes seem incredibly daunting. You’ve probably got a personal Facebook account and chuckle when you
You’ve probably got a personal Facebook account and chuckle when you logon at amusing quotes and videos of cats freaking out at cucumbers, but it’s hard to know how to promote a business on there. All of it is FREE, so you’d be bonkers not to make the most of it for your small business.
There are now hundreds of social media channels available, and new ones being developed all the time as the good people in the tech world strive to make their millions be discovering the new Facebook. If you own a small business, you simply don’t have the time to be across too many platforms, so where to begin?
In HandBuilt Marketing’s opinion, as a small business, there are only 7 to consider:
It is very rare that any small business will need to use all of these. The crucial aspect of using social media well is to only use the platforms that suit you and your business best. By choosing carefully and using those you’ve chosen well, you will reap the rewards. There is little point in being on all of them and only posting once a month.
How to Choose Your Channel:
- What does your business do? If you sell a beautiful product that speaks for itself, choose channels such as Pinterest, Facebook and Instagram where you can show you wares to their full potential. If you’re a service provide there is no point in using Pinterest and Instagram as you’ll only end up using bad clipart to illustrate what you’re trying to say.
- Have you made the most of your business network? As an owner of a business it’s always worth considering having a LinkedIn profile. At the very least it’ll keep you connected with like-minded business owners, but hopefully it will create lead generation and opportunities for your business. It also adds kudos to your business.
- Twitter – if you’ve never had a personal Twitter account, it can seem a rather unapproachable medium. But we would recommend that it’s always part of your social media mix. So much of marketing value these days comes from content, connections and articles. Twitter is the place to be in business. Be careful not to use this for the ‘hard sell’. It’s a place to express opinion, share content and current issues. If you write a blog that’s featured on your website, it’s a great way to share what you write.
- Facebook – this is a great place go to interact with your customers [B2C] rather than business to business [B2B]. 62% of all UK adults have an account, so don’t miss this opportunity! It’s an approachable place for your customers to leave feedback, enter competitions and see what your business is offering. Set up a dedicated business page, rather than using your own profile.
- Google+ – a must for all businesses. This puts you on the Google map [literally] and enhances your google ranking in organic searches. It’s growing faster than Twitter and has great features such as Google Hangouts that provide group or individual video chats. Ideal for remote meetings.
It’s all in the management:
As we’ve already said, there is no point on being on social media if you’re not posting and interacting. Here are some tips on how to keep up the good work in a quick and efficient way:
- One post for all – Use a platform like Hootsuite to manage all your social media from one place. Connect up to 3 accounts for FREE and send one update to all three simultaneously.
- Pre-plan – all your social media for the week in one session. Hootsuite allows you to pre-plan your posts and schedule them to go out at certain times. Great if you’re going on holiday.
- Interact – make a habit of getting on your social media once a day to interact. Replies, retweets, likes, shares and comments all help grow your following. You also won’t miss any good leads worth following up.
If you’d like some advice or training on how best to use your social media get in touch with us here at Handbuilt Marketing, we understand small businesses.